Hiring Advice_hire brand values
How to hire for your brand values
Your brand values are the principles tailor made to fit your brand image, providing a cohesive vision and defining who you are as a business to not only your employees but your customers as well. A brand’s values can also be described as a company’s “true north” – there are the principles that help you to navigate your business during unclear and uncertain periods. More often, they are embodied in your company culture.
Here’s how to find employees that mirror your values:
1. Your current employees
Your employees have a large role to play – they are the living breathing examples of your brand in action. Look at how they present themselves in a professional capacity, whether it’s at networking events or via their LinkedIn profiles. Be sure that expectations are clear, even create brand guidelines for internal use, and stick to these yourself.
If your brand values are crystal clear to your audience on an ongoing basis, you will have a steady pipeline of talent who have already identified with your values and would jump at the chance to work for you.
2. Your Employer Value Proposition
Firstly, if you don’t have one already, develop a strong and on brand EVP. This is the messaging that you should consistently use in all of your recruitment collateral and strategies; from your job adverts and the careers section on your website, to the interview.
This messaging needs to communicate why you are the employer of choice, and these reasons should be aligned to your brand values.
3. Take a closer look at the resumes
Start to think how your brand values translate to a person’s career history, skills and experience, and even hobbies and interests.
For example, at Hays, one of our brand values is being ambitious, and this would be clear on the resume of a candidate who has progressed quickly and upskilled themselves.
4. Tailor your interview questions
Tailor some of your interview questions so that they can test for these specific values. Again, think about how these values can translate to skills and competencies.
Tip: Ask them to describe the brand values of their previous employers. If they can do this well, this shows that they have a good grasp of the importance of brand values.
5. Analyze their behaviour
How would your brand values show themselves in a person’s behaviour and the way they present themselves in the interview, during any correspondence, or during any meet and greet with your team.
Hiring people who mirror your brand values depends in part on how consistently you communicate these values to prospective candidates. The rest sits with knowing how to spot these values during the hiring process. It’s not black and white, you will have to read between the lines and trust your gut but it’s worth it.
At Hays for example, we hire employees who have the traits of being ambitious, passionate about people, expert and inquisitive, i.e. – our brand values. These employees act as universal brand ambassadors for Hays, keeping our brand image intact despite the various inconsistencies, and all because they mirror our brand values.