Case Study Red Cross

Fast supply of quality workers
Case Study

Providing urgent support for Fort McMurray residents

The story

A devastating wildfire

After the wildfire swept through the Regional Municipality of Wood Buffalo in northeastern Alberta, The Canadian Red Cross asked Hays to be a key supplier to support the humanitarian organization’s emergency relief project.

The challenge

Finding staff who could support disaster relief

Hays was asked to immediately fill positions—mostly client case workers (CCW)—to help determine what services people needed. It was difficult securing candidates who were highly empathetic, had strong interpersonal skills, and could support various people experiencing trauma. As well, it was a challenge finding staff who were able to reach the Fort McMurray campsite, a minimum five-hour drive by car from the closest major city, due to the Fort McMurray International Airport closure that resulted from the wildfire.

The solution

Time was critical

Due to the urgency, Hays did not present resumes or interviews. Instead, consultants developed behavioural interview questions that incorporated Canadian Red Cross’ specific role requirements. Hays ensured that all temporary workers on-site were capable, compliant and qualified for the role.


Hays was efficient at finding quality staff for Canadian Red Cross’ emergency relief project. Between August and September 2018, Hays produced the following results:

  • 23 jobs filled in 24 hours
  • 70 contractors working on assignment at peak time

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