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Whether you're looking for your next career or it's your first time hiring, we want to ensure you are equipped with the information you need to succeed. This blog is the resource you need from your Canadian recruitment experts.


Ask a Recruiter: Advice for Digital Marketing Professionals

By: Kelly Park, Senior Recruitment Consultant on October 9th, 2020

As part of our ‘Ask a Recruiter’ series, we spoke to Kelly Park, Senior Recruitment Consultant, to get an inside look at what characteristics help digital marketing professionals stand out. Have a look at her must-know advice that is sure to give you a one-up against the competition.

1. When you meet with digital marketing professionals, what are some key characteristics you look for?

I look for individuals who are:

  • Inquisitive
  • self-starters
  • creative-problem solvers
  • forward-thinking
  • Analytical and strategy-centered
  • Ongoing passion for continuous learning
  • cross-functional collaboration skills

2. What are the most in demand technical skills that digital marketing professionals should have?

There are many key ones, but here are some that come top of mind”

  • SEO
  • Content Marketing
  • Social Media Marketing
  • Data Analytics
  • Product/UX Design
3. What are some key digital marketing certifications that will help give professionals an advantage?

Marketing certifications can definitely give you an edge and there some skills that you’ll want to consider learning – here are some:

  • Google Analytics
  • Google AdWords
  • Hootsuite Social Marketing
  • HubSpot Content Marketing
  • Facebook Blueprint
 4. What are some tips to help showcase experience and projects on a digital marketing resume?

Showcasing your experience and accomplishments is key and how you set this up on your resume will make a big difference on whether you get a call back from a hiring manager. Here are some things you’ll want to keep in mind:

  • Make sure to include digital marketing buzzwords and skills
  • Include quantifiable/measurable achievements
  • List all the relevant technical skills and education qualifications
  • Showcase examples of where you have implemented new or improved existing marketing processes and/or strategies

Looking for an opportunity within Digital Marketing?

Connect with Kelly Park, Senior Recruitment Consultant


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