Hays undergoes brand refresh and repositioning to reflect the new world of work
The brand refresh and repositioning signals Hays’ continually increasing focus on delivering to its customers’ needs by providing a wider range of services. This transition sees Hays increasingly going to market as a HR and Talent Services business, bringing an integrated suite of services, including workforce solutions, MSP and RPO, alongside specialist recruitment, to help its clients grow and maintain their competitive advantages in this new era of work.
Hays sees its role as Leadership Partner, working alongside its customers to solve the complex workplace issues so relevant in the world today, for example helping its clients design and implement strategies to create inclusive and equitable workplaces; delivering insights through the power of its people data to support clients in their decision making; providing advice on how to access Talent Networks that deliver the best fit for their business; helping create attractive employer propositions by truly understanding a company’s identity; and providing support with all aspects of their early careers proposition from strategic planning through to operational execution.
Hays also recognizes that professionals want different forms of support in their career. This means greater investment in becoming a true career advocate to its candidates by providing them with the necessary insights and tools to aid them in their career, facilitating learning to ensure their skills remain relevant in a constantly evolving world of work, and assisting them in developing a career roadmap to help them achieve their ambitions and empowering them to succeedAs part of its brand refresh, Hays is consolidating its sub-brands, simplifying its structure and revamping its brand messaging so customers will all benefit from the full power of Hays’ capability locally and globally. The move will connect all areas of its business to enable better sharing of knowledge, continual enhancement of the suite of services that are available to customers and deliver a more personalised experience. The change is designed to make it seamless and straightforward to access any aspect of Hays’ services and easy to do business together.
Alistair Cox, Hays Chief Executive, commented, “Hays sits at the heart of what economies need most to thrive – talented workforces – and we know that the creation, development and retention of workforces is becoming more complex. Our business is all about people, so this next phase of our own evolution is designed to better solve these challenges for our clients and candidates. By doing so, we aim to help more businesses and the people in them to succeed in this rapidly changing world of work.
– 17% of Group net fees were generated in Australia & New Zealand, 27% in Germany, 22% in United Kingdom & Ireland and 34% in Rest of World (RoW);
– the temporary placement business represented 61% of net fees and the permanent placement business represented 39% of net fees;