Crafting an effective Cover Letter: Tips and Template

2 min | Julien Clement | Report | Resumes & cover letters

A woman works in a cafeteria. In front of her on a desk is a laptop, a notebook and a cup of coffee.

A cover letter is a crucial component of any job application. It serves as your introduction to potential employers and provides an opportunity to showcase your qualifications beyond what’s listed in your resume.

A well-crafted cover letter allows you to tailor your application to a specific job and company. You can highlight relevant skills, experiences, and achievements that directly relate to the position you’re applying for. This personal touch demonstrates your genuine interest in the role.

Download your cover letter template

Here are some tips on drafting one:

Research Before You Start Writing

When creating your cover letter, take the time to research the hiring company. Understand their industry, culture, and values. Incorporate relevant information into your cover letter to show that you’ve done your homework.

Personalize It

Avoid the temptation to copy and paste the same cover letter for every application. Instead, write a customized cover letter for each job opportunity. Recruiters can easily spot generic cover letters, so make yours unique.

Start with a Strong Intro to Hook the Reader In

The opening sentence is crucial. Rather than a generic “I’m applying for the role of XXX,” instantly grab the reader’s attention. Tell your story and communicate how you can solve the hiring manager’s problems.

Mention Whether You’ve Come Across This Opportunity via a Friend or Connection Within the Organization

If you have any relevant connections within the company (e.g., a friend, former colleague, or supplier), mention it. Networking can play a significant role in job applications.

Remember, your cover letter is an opportunity to showcase your enthusiasm, skills, and fit for the role. Take the time to make it personalized and impactful.

Download our free template to get started!

About this author

Julien Clement
VP, Eastern Canada

Julien has a Master in Finance and started his career at EY France. He joined Hays in Lyon, France in 2011 to help develop the Accounting & Finance desk. Then in 2015 he transferred to Canada, opening the Montreal office in Property and Construction. Julien went on to launch the A&F division in 2017, as well as other specialties including Manufacturing and Logistics, HR, etc. The following year Julien managed the permanent desk for Montreal and in 2020 for both Montreal and Ottawa. In August 2021 he got promoted to Regional Director for the Eastern Region and currently manages and leads our Montreal and Ottawa offices. He also has a strong background in Accounting and Finance, Property, Construction, and IT.

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