How to Write a Cover Letter
7 mins | Travis O'Rourke | Article | Resumes & cover letters
Writing a cover letter to accompany your job application can really help you to stand out in the mind of a hiring manager or recruiter. Taking the time and effort to write one positions you as a proactive candidate who is genuinely interested in the role you’ve applied for.
Before we begin – let’s go back to basics; what is a cover letter? This is a document that candidates sometimes submit alongside their resume when applying for a job. It serves as a personal introduction to you as a professional, and enables you to briefly summarize why you are the right person for the job, before the reader goes on to find out more about you in your resume.
Not all candidates will make the effort to write a tailored and personalized cover letter. So, if you do, it’s more likely that you will catch the attention of the reader. As Jodi Glickman, a communications expert and author of Great on the Job, has observed: “Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your resume. You just don’t do it.”
Your cover letter needs to communicate that you are genuinely interested in the opportunity that the given role represents and why. This means the letter needs to be tailored, and not just a standard letter that you’ve edited. Below are some of the do’s and don’ts of writing a cover letter.
What to do when writing your cover letter:
What not to do when writing your cover letter:
Summary
The principle of a successful cover letter is simple: it needs to be sufficiently interesting to an employer to leave them feeling compelled to find out more by reading your resume, before finally deciding to call you in for an interview. By following the above advice, you can help to make yourself a more attractive candidate so that you have a greater likelihood of being shortlisted for interview.
Travis O'Rourke President of Hays Canada & CCO, Hays Americas
Travis is a Marketing graduate from Fanshawe College and was the 2023 recipient of their Distinguished Alumni Award. He joined Hays after holding various leadership roles elsewhere in the Canadian staffing industry. Travis setup and established Hays' outsourced talent solutions business and played an integral role in building Hays’ temporary and contract divisions throughout Canada. Initially joining Hays with a deep background in Technology, he holds extensive cross functional knowledge to provide clients with talent solutions in Financial Services, Energy, Mining, Manufacturing, Retail, and the Public Sector.