Career Advice_Optimize online profile

How to create and optimize your online profile

Do you need an online profile? Yes - at least to some extent. In the age of more and more people being/connecting/sharing/buying online, there is a digital footprint of you so if you're in the market for a job, it's time to be aware and take control of it. 

Help employers find you; optimize your profile.
Use keywords throughout your profile to make yourself searchable by employers. On LinkedIn for example, your summary, endorsements and recommendations should be filled with key words of the skills you want to showcase and your target job title. 

Create your online resume.
Channels like LinkedIn are an effective online resume tool.  Make sure work history is current and your picture is professional. As with references, keep endorsements in line with your target job search.

Remember the social aspect to social media
Use social platforms such as Facebook and Twitter to learn what events or community initiatives businesses are involved with in your industry or local area. Get involved and attract attention from your target companies.

Keep your profile professional and secure.
Separate your business and personal profiles. Control what activity is shared through the privacy settings.

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