Senior Marketing and Communications Manager
JOB_53329971120303Job type
PermanentLocation
CalgaryProfession
Sales And MarketingIndustry
Property & Real EstatePay
Competitive
Senior Marketing and Communications Manager
Your new company
Our client is a leading Canadian company specializing in home construction and land development. They build high-quality bungalows, estate laned homes, front-attached homes, and townhomes each thoughtfully designed for modern living. Their offerings also include smart home packages and integrated technology solutions, reflecting a strong commitment to innovation and community-focused planning.
Your new role
Our client is seeking a Senior Marketing & Communications Manager to lead the strategic direction and execution of marketing and communications across its land development and housing divisions. This role is pivotal in aligning brand strategy with business objectives, enhancing customer experience, and driving innovation through AI integration and data-driven insights.
- Strategic Leadership: The manager will lead and mentor marketing teams, develop integrated marketing and communications strategies, and advise the Executive Leadership Team and Senior Management on brand, market trends, and customer engagement.
- Customer Experience & Insights: The role emphasizes a customer-first culture, involving the creation and maintenance of detailed customer personas, the use of customer journey mapping and feedback to improve satisfaction and loyalty.
- Corporate Communications: The manager will oversee internal and external communications, ensuring brand consistency, manage media relations, public relations, and crisis communications, and support executive messaging and stakeholder engagement.
- Market Intelligence & Product Analysis: The role includes conducting competitive and market research to inform product development, collaborating with sales and product teams to evaluate and enhance offerings.
- Sales Analysis: The manager will analyze sales performance and trends to identify opportunities and develop reporting tools and dashboards to support decision-making.
- AI Integration & Innovation: The role involves leading the adoption of AI tools in marketing, communications, and analytics, and identifying and implementing AI-driven solutions to improve efficiency and targeting .
What you'll need to succeed
- Bachelor’s degree in marketing, Communications, Business, or a related field (master’s preferred)
- 10+ years of progressive experience in marketing and communications, with 5+ years in a leadership role
- Experience in the land development and/or housing industry
- Demonstrated success in customer experience strategy and customer profiling
- Familiarity with AI tools and digital marketing platforms
What you'll get in return
- Being part of a visionary company shaping the future of communities
- Work with a passionate and collaborative team
- Competitive compensation and benefits
- Opportunities for growth and innovation
What you need to do now
If you're interested in this role, please send your updated CV at Vandana.desai@hays.com
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Senior Marketing and Communications ManagerJOB_533299711203032025-07-232025-10-22
Talk to Vandana Desai, the specialist consultant managing this position
Located in Toronto (EN), 8 King Street East, 20th FloorTelephone: 416 203 1834JOB_53329971120303