Sales Director

1121931

Job type
Permanent
Location
CANADA
Profession
Sales And Marketing
Industry
Banking & Financial Services
Pay
Salary & OTE

Sales Director

Our client is seeking an experienced and dynamic Sales Director to lead their digital payments product sales efforts across US. This is an individual contributor role, reporting directly into the geography sales leadership, and is central to our mission of expanding product-led growth in one of our most strategic markets.

The ideal candidate brings a deep understanding of US financial services ecosystem — including regulatory frameworks, digital payment trends, and institutional dynamics — combined with a proven track record of selling enterprise-grade fintech products. This role requires a strategic thinker who can drive high-value engagements with banks, fintechs, government entities, and infrastructure players in the payments space in US.

Key Responsibilities

Market Expansion & Revenue Growth

Develop and execute strategic sales plans to expand footprint in the US digital payments market.
Identify, engage, and convert target accounts to build a high-quality pipeline.
Define and deliver on monthly, quarterly, and annual revenue targets as agreed with the leadership team.
Prioritize product-led revenue with a clear focus on profitability and recurring business models.

Sales Strategy & Business Planning

Contribute to regional business planning and budgeting cycles.
Design and implement data-driven sales strategies aligned with industry trends, competitive positioning, and regulatory dynamics.
Own the execution and achievement of sales outcomes on a sustained basis.

Core Objectives:

Establish as a market leader
Increase market share, wallet share, and brand mindshare
Drive both organic growth (within install base) and inorganic growth (new client acquisition)

Organic Growth & Account Expansion

Build and nurture long-term relationships with key stakeholders and decision-makers within client organizations.
Understand clients’ payment processing needs and deliver tailored, high-value solutions.
Grow revenue within existing accounts year-over-year by increasing wallet share and customer advocacy.
Convert clients into reference accounts and brand ambassadors.

New Business Acquisition

Leverage existing relationships with Tier 1 banks, credit unions, fintechs, government-regulated entities etc.
Identify and engage with public-sector organizations involved in payment system innovation, digital infrastructure, or financial inclusion initiatives.
Use a consultative and product-led sales approach to generate leads, build opportunities, and drive conversions.
Develop detailed win strategies, lead proposals, and own the end-to-end RFP process.
Deliver compelling product presentations and demonstrations to C-level and executive stakeholders.

Market Intelligence, Sales Collateral & Commercials

Lead the creation of sales proposals, contracts, and collateral for specific opportunities.
Provide strategic inputs on pricing, competition, client insights, and positioning.
Own all commercial and contractual negotiations through to closure.
Apply effective discovery to position their solutions as strategic enablers.

Channel & Strategic Partnerships

Identify, onboard, and scale relationships with channel and strategic partners to amplify market reach.
Ensure partner alignment with their go-to-market approach.
Mentor and enable partners where needed to ensure value-based selling and customer success.

Product Knowledge & Thought Leadership

Maintain a deep understanding of their digital payment portfolio—including product features, value propositions, and integration capabilities.
Stay abreast of competitor offerings, emerging technologies, and evolving customer needs.
Provide clients with strategic insights and guidance on industry shifts and solution applicability.

Cross-functional Collaboration

Collaborate closely with internal teams—Marketing, Product, Delivery, Pre-Sales, Research, and Customer Success—to ensure a seamless client experience.
Operate effectively across time zones and cultures, driving internal alignment and client value.
Share client feedback regularly to inform product enhancements and innovation priorities.

Win-Loss Analysis

Document and present win-loss learning for all opportunities.
Ensure feedback is used constructively for continuous improvement in sales approach and organizational learning.

Sales Reporting & Forecasting

Maintain regular cadence of reporting, pipeline reviews, and coaching interactions with sales leadership.
Use CRM tools and defined processes to track leads, opportunities, forecasts, and performance metrics.

Qualifications

Proven experience as a Sales Director (or equivalent) in the digital payments or enterprise fintech sector.
Demonstrated success in product-led sales, ideally in complex B2B environments.
Strong domain expertise in digital payments—including Real-time Payments, Bill Payments, Overlay Services, Fraud and Risk Management, Merchant Acquiring, Cross-border Payments, and Payment Modernization.
Existing relationships and strong network within US Tier 1 banks, credit unions, central infrastructure operators, financial institutions, and fintechs.
Experience with US government and banking procurement processes is preferred.
Excellent presentation, negotiation, and stakeholder management skills.
Proven ability to exceed sales targets consistently.
Strong collaborator with a bias toward teamwork and cross-functional success.
Willingness to travel across US as needed.
Bachelor’s or higher degree in Business, Marketing, Finance, or a related field.

Performance Metrics

Includes but is not limited to