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Talk to Xaviana Aleman, the specialist consultant managing this candidate, located in Ottawa

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ttelephone:(613) 288 HAYS (4297)
ffax:(613) 288 4298
Suite 320, 45 O'Connor Street, Ottawa, Ontario, Canada, ON K1P 1A4

10+ Yrs Exp, Marketing Manager


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• Develop and implement an Annual Faculty Marketing and Recruitment Plan outlining the School’s direction in areas including web management (content authoring, architecture, maintenance), social media (Faculty social media properties) and event management

• Responsible for maintaining a strong liaison between the School of Business, colleagues in Marketing and Communications, and the other Faculty Marketers as part of the Faculty Marketing team.

• Together with the in house marketing agency created new and innovating marketing campaigns and collateral that was relevant and engaging to the partners of the organization.

• Provided ongoing monitoring, analysis and evaluation of results of marketing activities to report outcomes, to share learnings and to recommend improvements using metrics from Google Analytics and Constant Contact.

• Developed the annual marketing calendar in close collaboration with Senior Management to ensure objectives for the year are met in a timely and effective manner.

• Organized and executed exhibitions worldwide to create brand awareness and business opportunities for the group.

•Google AdWords Certified

• Software knowledge: Wordpress, Indesign, Salesforce, Hootsuite, Marketo