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What marketing knowledge is necessary for IT professionals?

Posted by Travis O'Rourke, Director of Hays Talent Solutions, Canada, on Friday, Sep 16, 2016

Hays Canada Blog: What marketing knowledge do IT professionals need?Who owns SEO? Website management? Analytics?

For most companies the division of these tasks is being split between marketing and IT, often at the detriment of business outcomes and better use of analytics and understanding.

Learning to bridge that knowledge gap could be the career move you need.

The future success of these digital marketing tools could depend on IT professionals developing an understanding of marketing, and marketing teams making sure they understand IT. Viewing these as siloed departments doesn’t help a company achieve its goals, and if you're interested in big data then a lack of marketing knowledge could hold you back.

For example, big data is one of the year’s hottest IT topic and one quarter of our IT respondents say business intelligence is their biggest concern for the next six to 12 months. IT often manages the systems and processes that produce and store data, but marketing is often the department that’s interpreting the data and utilizing its insights.

At the moment, based on our What Employers Want survey results, 10 to 15 per cent of companies are looking at this from an integrated approach. This working relationship will become standard over the next five to 10 years, and the people that embrace that sooner rather than later will stand out from the competition.

This is a rising trend to watch over the next few years.

Get more insights on Canada's IT market: request the
What Employers Want Guide.

Talk to Travis O'Rourke, Hays Canada Director, on the Canadian IT and contingent labour market.

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