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The myth of the “digital expert” – why you shouldn’t try to be an IT generalist

Posted by Travis O'Rourke, Head of Hays Talent Solutions, Canada on Tuesday, Oct 18, 2016

Hays Blog: There's no such thing as a digital expertThe IT world moves quickly and the word “digital” can mean anything from design to development, marketing to analytics so when I see people claim to be “digital experts” it’s often a red flag.

How can you sell your skills to get further in your career without branding yourself a generalist?

There are just too many roles for anyone to be entirely competent in all of them. Be precise about exactly what it is you specialize in and you greatly increase the likelihood of finding yourself not just any role, but a relevant one.

Master of one
It’s much more impressive to be a Master of one trade than a jack of all; there are very few employers who give recruiters a brief to find someone who knows a little bit about everything, but everything about nothing.

Be honest
By being up front and honest about your skillset you’re more likely to be contacted by recruiters and employers alike. It’s always tempting to try and make yourself stand out by describing yourself in a slightly embellished or fun way but it’s not profile views you’re looking for – it’s a job offer.

Align your resume with job descriptions
Recruiters and employers will have a far easier time matching up their job description against your skillset if you’re exact about what it is that you specialize in. You’ll differentiate yourself from the competition by creating a comprehensive, detailed profile not by making exaggerated claims.

Find the right next move for you, or search relevant jobs:

Job Title


Job ID

IT Director



IT Trainer



Security Solutions Sales Representative



IT Project Manager - ERP Finance



Web Operations Security




Talk to Travis O'Rourke, Head of Hays Talent Solutions, Canada

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