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Stand out online to become a hot candidate

Posted by Rowan O'Grady, Hays Canada President, on Thursday, Jun 2, 2016

Hays Blog: Improve your social media profile for better job prospectsWhen job hunting, you're trying to "sell" your skills to employers and your online presence is increasingly important. Despite candidate shortages there is still a lot of competition when it comes to making yourself stand out and finding the right opportunity.

How can you improve your profile to become a hotter candidate in your market?

Employers are looking for want niche experiences, so you need to raise your profile to draw attention to the expertise that you have.

Build a searchable and findable digital profile
Many employers are now using LinkedIn to find candidates with the right skills and experience. The key to getting found is to opimize your profiles for Search Engine Optimization (SEO) so you’re actually found. Make sure you use lots of keywords from your specialism or area of expertise that will make you come up on the first page in a search result.

Google yourself – what comes up? Are you seen as an expert in your field? Can you differentiate yourself by a few simple blogs or publications?

Create a consistent brand
Write your profiles in a way that is selling yourself and key accomplishments.The first thing an employer or recruitment company will do after receiving your resume is search your profile online. Ensure that it is consistent from digital to print to in person. Online you can showcase your experiences holistically – this is where you can paint the full picture. Your print resume should be more targeted and only focus on the key aspects of your experiences that relate to this specific role. And finally, when meeting your prospective employer in person – make sure to demonstrate what they have already read about you and sell why you’re a match.

Get noticed
You want employers to notice you and to recognize the value of your network and expertise. Connect on-line with target employers or influencers that would be valuable to your network and progression and follow the brands of the target organizations and recruitment agencies. Engage with their content. For example with Hays – we notice when candidates have a voice, when they engage and comment on our content or request more information.

Be proactive to stand. Get more career advice, or connect with a consultant today for more ways to improve your profile.

Prioritize personality fit to find a job you can make a career. Request Hays "Fit" Report 1, including a practical assessment to help you find your fit. 

Talk to Rowan O'Grady, Hays Canada President, on the Canadian labour market.

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