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Posted by Rowan O'Grady, Hays Canada President, on Thursday, Jun 30, 2016
Nearly 100 per cent of Canadian professionals are on at least one social media network and more than half use them as tools to hunt for employment. As the hiring market gets tougher, employers need to stand out from the crowd, but less than a quarter are using social media to find talent.
How can you stand out from the crowd?
According to the Hays Canada Where People Are report, employers tend to favour generic online job boards, post-secondary career sites and traditional online ads, while candidates gravitate to social media such as LinkedIn, Facebook and Twitter. And when businesses do use social media to recruit, they’re often talking to the wrong people.
That’s because they’re missing a crucial step in building those networks. Most are talking to their clients and consumers, not potential candidates, and of the candidates that are in their network only about 10 per cent are good quality.
What can you do about that?
Create a content plan that engages with your top candidates with information that is interesting and relevant to them. Sharing non-job-related content now, and building interest and engagement with potential employees means that when you do have a job to post, they already know who you are, and know that it will be relevant to you.
Small and medium sized employers often don’t have the profile that large employers and brands have, but social media can be a great leveler if you take the time to find the people who could become customers or employees, and start a conversation with them that’s about mutual interests.
Watch the webinar to learn more about digital recruitment, or request the Where People Are guide.
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