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The forest for the trees: Employer branding to attract candidates

Posted Jackie Burns, VP Western Region, on Monday, Dec 1, 2014

hard hat man trades picWith labour shortages in planning, operations and silvicultural positions, the Forestry industry faces a widening skill gap. Hays is seeing strong demand in the industry for candidates with five to ten years of experience who are looking to take on leadership positions within some of Canada’s leading forestry businesses.

The skills shortage affecting the forestry sector has been felt right across operational teams, including planning and operations. Compared to last year, the teams that have failed to attract candidates are faced with increasing workloads and pressure to increase production levels. With growth expected to continue throughout the industry, there is increasing pressure on companies to improve salaries and benefits to secure the best candidates.

As well as increased salaries, candidates in the forestry sector are looking for the opportunity to develop their career. Young professionals are interested in developing teams and blending their technical experience with managing people.

Employers hoping to attract top talent need to sell the career paths and long-term opportunities available. Not only will this boost the employer branding, but it has a secondary benefit of creating a leadership pipeline of talented, ambitious employees.

Refer a tradesperson and receive a $150 voucher.

For more information on employer branding and how to find the right candidates, request your copy of Hay's Where People Are guide.

To request an interview or learn more information about Jackie Burns.

 

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